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EMPIRACOM MARKETING CASE STUDIES

Client Profile: A National Home Services Provider (Residential Storm, Residential Retail, and Commercial Roofing) Timeframe: 2024 vs. 2025 Focus: Technological Infrastructure & AI-Driven Spend Allocation The Challenge: The Black Hole of Lead Generation For high-ticket home service businesses, scaling marketing spend is inherently risky. When a national roofing provider came to us in 2024, they were operating at a loss (-$59,409 profit on $120k in marketing revenue). Tradition

Executive Overview An $18M residential plumbing enterprise dismantled its severe reliance on lead aggregators and Local Services Ads (LSAs) like Angi by transitioning to a unified, first-party data infrastructure inside ServiceTitan. Within a month, the organization halved its customer acquisition costs, expanded lead-to-opportunity conversion by 1.5x, and doubled its high-margin residential service agreement base. The Challenge Severe Marketplace Dependency: 80% of all inbou

Executive Summary When a leading multi-state roofing contractor hit a plateau at $25 million in annual revenue, their bottleneck wasn’t build quality-it was an unproven marketing foundation and lack of operational accountability down the sales funnel. By embedding as an end-to-end growth partner, Empiracom transformed the company’s go-to-market engine: building a profit-first marketing mix from scratch, integrating AI-driven CRM workflows, and instituting strict inside sales